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How to Improve Your B2B Profitability Using a Marketing Funnel Management System

By simply by using a marketing funnel management it is possible to increase the profitability of your B2B business. Most businesses are likely to be running CRM (Customer Romance Management) software, and are also likely to be utilizing it to only a fraction of the capability because CRM in itself is merely part of the solution to managing the marketing and sales aspects of a business. Clickfunnels pricing

Also many businesses separate sales and marketing to the extent that they feel obliged to compete, and unfortunately, while healthy inter-departmental competition can be of benefit for many companies, it can also have a detrimental effect without some kind of control. That control can frequently be provided by automated lead score systems with pre-set guidelines. 

Yet , even better would be to incorporate advertising sales efforts into an effect that compares leads going into the funnel against customers leaving it. In other words, the combined attempts of marketing and sales functions are integrated to a single objective.

How could that be put into effect? Any system or extension of marketing and sales functions must be part of your existing CRM system, and an automated marketing funnel management system would have to be integrated with your current Crm application. Were that not the case then you would have different and possibly conflicting systems operating concurrently – and that rarely results in success.

Given that a marketing funnel management could be integrated with your CRM software, what should its objectives be in order for it to be successful in increasing the profitability of your B2B business? First, the software will give attention to BUSINESS-ON-BUSINESS, so that it should be designed to help an organization that does business to businesses. This offers the advantage that the lead is seeking a genuine solution to problems. Businesses should not be surfing the internet for fun.

If they arrive at your website then they can be classified as genuine leads, and not passers-by clicking for the reason of it. Lead score software can immediately credit score such clicks positively, and you could offer inducements such as white papers or free sample products in the knowledge that they may be accepted only by interested businesses and not by individuals seeking freebies!

Those entering your marketing funnel can then be nurtured and obtained as they pass through it. All of this is carried out automatically, with scoring initiated with specific action events, such as offering contact details, downloading a white conventional paper or even just looking site. Professional lead score can be integrated with your CRM system that holds the lead’s details in a database, and maintains the statistics and position of each business lead within the marketing route.

A lead nurturing system can be used to analyze the needs of the lead from react to certain triggers, and be offered free guides that relate with the leads of the precise need. A white paper or free report can be provided, and later in the funnel a lead, perhaps now qualified as a prospect, could be offered a low-cost product that relates to their specific interest.

Eventually, the marketing funnel management system will identify qualified customers that contain purchased specific products related with their business. You can mark that period as the bottom of the direct or you could (preferably) mark it as one more stage on the way downwards. It can be one more qualifying step, after which it even more effort is made from what is now a customer.

That effort can be in the shape of back-sales, where you could promote products that relate to they may have just purchased, or you can offer extensions of the original product – Mark II for example. This kind of backup marketing might not be relevant to your kind of business, and for you the process is complete other than the carrying on customer relationship procedures that are followed to keep your customer returns to you because of their next necessity.

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