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Automotive Dealerships Using Craigslist And The Newly Released “Craigslist Dealer Showroom”

THE REACH OF CRAIGSLIST

With millions of users and a huge selection of postings PER DAY, Craigslist is among the most trafficked and visited classifieds site in the world. At times, website traffic ranking sites have shown Craigslist to be more popular than auction-site, eBay (at time this article was written, amazon was the 23rd most popular site in the world, Craigslist was 33rd). When compared to non-search engine sites, Craigslist is constantly within the top ten sites in the world, often breaching the very best five. yellow pages scraper

With this much traffic and so many people using the site for buying, selling, or maybe connecting to others, it would seem sensible for traditional sales-based businesses to hop on the trend by listing their goods and services on the market. As Your local craigslist ads offers sellers the potential to post their services and goods by region, sellers can hook up with their local demographic.

AUTOMOBILE DEALERSHIPS AND CRAIGSLIST ADS

A single sector that has seen particular success in using Craigslist for more sales is automotive. At the dealership level, Craigslist provides dealers the ability to list their inventories on a highly trafficked site, by region, and for free. On paper, this seems like an attractive nice deal.

However, many motorcycle shops have felt that the aesthetics of a Craigslist ads advertisement – the ‘look, ‘ ‘feel, ‘ and layout – doesn’t do justice to the brand of vehicle they are selling nor the image of the dealership itself. In an industry that spends billions of us dollars annually on advertising – usually in an hard work to promote an upper-echelon image and lifestyle – the generic Craigslist advertising campaign design falls quite level for mid to high tier dealers.

Though it is just a relatively quick process to list an item on Craigslist, the end consequence is a heavily textbased listing (though sellers can also upload a few still images of the item being sold). Yet imagine you are a multi-million dollar Mercedes-Benz supplier, for example. You probably have an enormous advertising budget – a budget that is largely allocated towards maintaining the prestige associated with the Mercedes-Benz brand. So in essence, although exposure is good, the Craigslist advertising method really isn’t in line with the advertising strategy of the brand, as the upper echelon lifestyle is, at best, poorly displayed by using a standard Craigslist offer. So, is there a solution for dealers?

THE CRAIGSLIST DEALER SHOWROOM

Nevertheless what if there was a way that motorcycle shops could advertise on Craigslist ads while at the same maintaining the image and prestige that is so frequently desired? A Canadian based company – Motor vehicle Gateway Corporation – has recently come up with a viable solution. Applying a full colour advertising format that promotes both the brand and the dealership, Vehicle Gateway Company has recently developed what they call the ‘Craigslist Dealer Showroom’.

Vehicle Entrance Corporation – owners of online automotive marketplace VehicleGateway. com – has created a way to mix inventory listings from their automotive marketplace directly upon Craigslist in a fashion that advertises the vehicles professionally. Now, dealers have ways to list their vehicles on Craigslist in a way that maintains a high-end image for both their vehicles, and the store itself.

Using an attractive and enticing advertisement format, dealers can plug their vehicle inventory and store logo into an appealing ad template, producing an advertisement that is much superior to the typical Your local craigslist ads ad. This is a very cost effective way for dealerships to get their inventories classified by a way that drives traffic, generates new customers, and most importantly, maintains image and prestige.

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